For 50 years, Freddy has interpreted movement as an art. Not just sport. Not just fashion. A way of experiencing the body, every day, with freedom, energy, and style.
Since 1976, Freddy has been creating garments designed for movement, evolution, and living. From dance to fitness, from sport to lifestyle, we have transformed gesture into style, technique into design, and movement into identity. Today, we celebrate 50 years not by looking back, but by moving forward. A unique blend of innovation and comfort, designed to accompany you throughout your day, whether you're on the move or enjoying your free time.
Because the future is constantly evolving, just like you.
Freddy. The Art of Movement.
Since 1976.
FREDDY was founded in 1976, from an idea by Carlo Freddi, as a company specializing in the production, marketing, and sale of rhythmic gymnastics shoes and classical ballet demi-pointe shoes.
During the 1980s aerobics boom, Freddy redefined fitness by turning gyms into spaces for female expression. Through iconic style and key athletic partnerships, the brand became a global benchmark for the movement revolution in dance and fitness.
Freddy expanded its prestige through major partnerships, becoming a long-term sponsor of the Italian Gymnastics Federation and the official supplier for Milan’s Teatro alla Scala. In 2004, the brand bridged sport and art by launching the Dance Academy line, fronted by world-renowned flamenco dancer Joaquín Cortés.
For the 2008 Summer Olympic Games in Beijing, Freddy became the official sponsor and supplier of the Italian Olympic team. The athletes of the Italian Olympic team also wore Freddy-made garments during the 2009 Mediterranean Games in Pescara and the 2010 Winter Olympic Games in Vancouver, as well as FGI uniforms during the 2012 London Olympics.
In 2013, the iconic WR.UP® was born , the most imitated shaping trousers in the world, the only patented original . Thanks to strategically placed seams and inserts, the Italian research that created the Patented WR.UP® Technology achieved immediate success and marked the brand's entry into the US market.
WRUP achieved global success in 48 countries alongside the dual-cushioned Feline shoe and the eco-friendly 100% MADE IN ITALY line, which debuted sustainable BIO DIWO® fabric. By 2020, the brand launched FREDDY ENERGY, featuring performance-enhancing pants designed to boost athletic harmony and well-being.
In 2022, Freddy intensified its eco-commitment by transitioning WR.UP® to organic cotton and recycled materials. The innovation continued into 2024 with the debut of SEAMLESS and WR.UP® CORE, lines engineered for ultimate freedom of movement through advanced shaping fabrics.
The most iconic FREDDY campaigns ever
